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24

2017-06

Superbike giant emerges: Harley offers over 10 billion to acquire Ducati

As Volkswagen faced massive payouts due to the "dieselgate" scandal, the group began considering the sale of some assets to overcome the difficulties. Among them, the Ducati motorcycle brand, which has little connection to the automotive business, was rumored to be the first brand to be sold. This move could also lead to the birth of a new motorcycle giant. A recent report from Reuters stated that Harley-Davidson has offered Volkswagen Group $1.67 billion (approximately 11.4 billion RMB) to acquire all of Ducati's business. Currently, Goldman Sachs is handling this transaction, and a concrete offer is expected in July. Industry insiders

　　As Volkswagen faced massive payouts due to the "dieselgate" scandal, the group began considering the sale of some assets to overcome the crisis. Ducati, the motorcycle brand with relatively little connection to the automotive business, was rumored to be the first brand to be sold. This move could also lead to the birth of a new motorcycle giant.
 
　　According to a recent Reuters report, Harley-Davidson has offered Volkswagen Group $1.67 billion (approximately 11.4 billion RMB) to acquire all of Ducati's business. Goldman Sachs is currently handling the transaction, and a concrete offer is expected in July.
 
　　Industry insiders say that although both Ducati and Harley have seen declining sales in recent years, they remain the most influential brands in the motorcycle world; Ducati is known for its sports bikes, while Harley focuses on cruiser motorcycles.
 
　　If Harley successfully acquires Ducati, it would undoubtedly represent a significant expansion of its business type, contributing to improved performance. At the same time, Ducati would receive more financial support from Harley to maintain brand development.

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