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Superbike giant emerges: Harley-Davidson buys Ducati for over ten billion
- Categories:Industry News
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- Time of issue:2017-06-24 13:40
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(Summary description)When Volkswagen was facing huge compensation from the “exhaust valve”, the group began to consider selling some assets to overcome the difficulties. Among them, the motorcycle brand Ducati, which has little relationship with the automotive business, is said to be the first brand to be sold. This may also lead to the birth of a new motorcycle giant.
Superbike giant emerges: Harley-Davidson buys Ducati for over ten billion
(Summary description)When Volkswagen was facing huge compensation from the “exhaust valve”, the group began to consider selling some assets to overcome the difficulties. Among them, the motorcycle brand Ducati, which has little relationship with the automotive business, is said to be the first brand to be sold. This may also lead to the birth of a new motorcycle giant.
- Categories:Industry News
- Author:
- Origin:
- Time of issue:2017-06-24 13:40
- Views:
Information
When Volkswagen was facing huge compensation from the “exhaust valve”, the group began to consider selling some assets to overcome the difficulties. Among them, the motorcycle brand Ducati, which has little relationship with the automotive business, is said to be the first brand to be sold. This may also lead to the birth of a new motorcycle giant.
The latest report from Reuters states that Harley-Davidson has offered the Volkswagen Group a price of 1.67 billion US dollars (about 11.4 billion yuan) for the acquisition of the entire Ducati brand business. At present, the transaction has been handled by Goldman Sachs Group, and the specific offer is expected to be released in July.
According to industry insiders, although Ducati and Harley's sales figures have fallen in recent years, both are still the most influential brands in the motorcycle industry. The former is known for sports cars, while the latter is focused on cruising heavy motorcycles.
If Harley wins Ducati in the end, it will undoubtedly be a great expansion of its business type and help improve performance. At the same time, Ducati will also receive more financial support from Harley to maintain brand development.
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