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24
2017-06
Kymco High-Level Interview: How a Taiwanese Motorcycle Giant Views the Mainland Chinese Market
At a recent KYMCO new product launch conference, several media outlets conducted a group interview with KYMCO Group Chairman Ko Shengfeng. A Darmo Academy editor was also present and listened to the entire interview between Chairman Ko (some questions were asked by KYMCO) and numerous media representatives. Combining an understanding of the Chinese motorcycle industry, the editor summarized the key points from this hour-long group interview. Through these key answers, we can gain a clearer understanding of KYMCO Group's overall strategic planning for the global market, the mainland China market, and the company's future development. Media question: In recent years, "restrictions on motorcycles" policies have continued to strengthen. What is your view on the overall trend of the industry?
At the recent KYMCO new product launch conference, several media outlets conducted a group interview with KYMCO Group Chairman Ko Sheng-feng. A Darmo Academy editor was also present and listened to the entire interview between Chairman Ko (some questions were asked by KYMCO) and numerous media representatives.
Combining an understanding of the Chinese motorcycle industry, the editor summarized the key points of this hour-long group interview. Through these highlighted answers, we can gain a clearer understanding of KYMCO Group's overall planning for the global market, the mainland China market, and the company's future strategic development.
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Media Question: In recent years, "banning and restricting motorcycles" policies have continued to strengthen. Where do you see the future development of the industry as a whole?
Ko Sheng-feng's Answer: In terms of overall volume, it may be declining, but we believe there is still great potential in the future, especially in the large-displacement segment. Moreover, motorcycles are now more regulated on the roads than before.
From a broader perspective, automobiles, motorcycles, and bicycles each have their own advantages. Motorcycles will still play a very important role in the future, so we remain confident in this product.
Media Question: Currently, international motorcycle brands have made the Chinese market a strategic priority, continuously upgrading traditional models and introducing the latest models; domestic brands are facing challenges. In a sense, KYMCO is also a domestic brand. How do you view the relationship between international and domestic brands? How do you view the future of domestic brands?
Ko Sheng-feng's Answer: With the marketization of the entire motorcycle industry environment, competition between domestic and international brands is inevitable. KYMCO currently sells in over 100 cities worldwide, including France, Italy, Spain, and Germany. We are an international brand.
Media Question: KYMCO motorcycles have been sold in mainland China for many years. How many users are there currently?
Li Zhicheng's Answer: Our product sales are around 20,000 units, with large-displacement motorcycles accounting for 70%, and exports accounting for 40%. Currently, the sales volume of large-displacement scooters is over 6,000 units, accounting for more than 50% of the entire market.
Media Question: What is KYMCO's current position among domestic motorcycle companies in China? What are your future plans?
Li Zhicheng's Answer: A high-end brand. The future brand positioning is high-end scooters. In the current domestic scooter market, Japanese brands will not bring their high-end technology. However, KYMCO will continue to invest in higher-end products, and we believe KYMCO will get better and better.
Media Question: What are the functions of the NOODOE system?
Ko Sheng-feng's Answer: When we were developing the Internet of Things, we took a different path than others. We used a different approach to design this Internet of Things. We developed the Internet of Things purely from the needs of motorcycle riders while they are mobile and their daily life needs.
Our Internet of Things is actually a cloud service platform. We can add new functions at any time, and users only need to update the APP. This is also a world first for motorcycles. We hope to deploy the Noodoe smart network on all models within 5 years.
There is a department in the company called the Foresight Institute, whose main job is to anticipate consumer needs and then meet them. In fact, consumer needs are also dynamic. Yesterday we thought we met the needs, but times are changing, and consumer needs are constantly changing. How do we keep up with the times, even lead the times, and lead the development of the entire industry? This is something we really want to do.
Media Question: Nowadays, haze and environmental pollution are the focus of social attention. What new actions has KYMCO taken in terms of environmental protection? Will electric motorcycles also be launched?
Ko Sheng-feng's Answer: KYMCO launched electric vehicles in Taiwan 20 years ago. KYMCO is a leader in environmental protection. In our current products, we have reserved a lot of electric products. We have a brand in Europe that makes high-end electric vehicles.
Electric motorcycles will soon enter a period of rapid growth, but currently, battery technology is limiting the market. We will launch a more significant product next year.
Media Question: From the perspective of the development of the Internet in mainland China, scale has a very powerful effect. Is Noodoe considering opening up to other consumers? Is there any thinking in this direction?
Ko Sheng-feng's Answer: Looking at KYMCO's introduction, we have many partners, and we have an open mind. Our most important task is to provide products to consumers and to cooperate with experts from various fields around the world. We will focus on hardware development, and in the software field, we will try to cooperate.
Media Question: KYMCO motorcycles, whether produced in Taiwan or Changzhou, are more expensive than other domestic brands, even more expensive than localized Japanese brands. How do you view this?
Ko Sheng-feng's Answer: As a leading global brand, we need to occupy a place. We won't compare ourselves to others; we hope to be a brand of significant importance.
We hope to be in the mid-to-high-end segment in every field. High prices are not the reason for difficulty in survival; instead, people will say that we have characteristics and features. These consumers feel that our products are good, and this is the path we will take in the world in the future.
Media Question: I would like to understand what vision Changzhou KYMCO has for the future?
Li Zhicheng's Answer: Changzhou KYMCO will have new projects next year. We hope to achieve 2 billion RMB in sales within the next few years. We are currently at 800 million RMB, and we hope to exceed 2 billion RMB in the future. This is our commitment.
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Chongqing Yin Jiao Brake Co., Ltd., established in 2001, with a registered capital of 39.6 million RMB. Located at No. 101, Sendi Avenue, Xipeng Town, Jiulongpo District, covering an area of nearly 70 mu. It currently has nearly 160 employees.
2017-08-25
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2017-08-25
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