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Gwangyang high-level interview: What is the view of Taiwanese motorcycle makers in the mainland motorcycle market?
- Categories:Industry News
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- Time of issue:2017-06-24 13:40
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(Summary description)At a recent Gwangyang new product launch conference, many media conducted a group visit to Ke Shengfeng, chairman of Gwangyang Group. The editor of the Dharma Academy was also on the scene and listened to the interaction between Ke Dong (part of the problem by Gwangyang) and many media throughout the process.
Gwangyang high-level interview: What is the view of Taiwanese motorcycle makers in the mainland motorcycle market?
(Summary description)At a recent Gwangyang new product launch conference, many media conducted a group visit to Ke Shengfeng, chairman of Gwangyang Group. The editor of the Dharma Academy was also on the scene and listened to the interaction between Ke Dong (part of the problem by Gwangyang) and many media throughout the process.
- Categories:Industry News
- Author:
- Origin:
- Time of issue:2017-06-24 13:40
- Views:
Information
At a recent Gwangyang new product launch conference, many media conducted a group visit to Ke Shengfeng, chairman of Gwangyang Group. The editor of the Dharma Academy was also on the scene and listened to the interaction between Ke Dong (part of the problem by Gwangyang) and many media throughout the process.
Combining his understanding of the Chinese motorcycle industry, the editor summed up the content of this media interview for more than an hour and summarized the following points. Through these focused answers, we may be able to better understand the overall plan of Guangyang Group for the global market, the mainland market, and the future strategic development of the company.
Media asks: In recent years, the policy of “prohibition on motorcycles” has continued to strengthen. What do you think is the future of the development of the entire industry?
Ke Shengfeng: From the overall volume, this volume may decrease, but we judge that there is still great prospects in the future, especially in terms of large displacement. And motorcycles are now more regulated on the road than before.
From the overall environment, cars, motorcycles, and bicycles all have their own advantages. In the future, motorcycles will still play a very important role, so we are still full of confidence in this product.
Media Q: At present, international brands of motorcycles have taken the Chinese market as a strategic focus, constantly upgrading traditional models and introducing the latest models; independent brands are facing impact. In a certain sense, Gwangyang is also an independent brand. How do you view the relationship between international brands and independent brands? What do you think about the future of independent brands?
Ke Shengfeng answered: With the marketization of the entire motorcycle industry environment, competition between independent brands and international brands is inevitable. Gwangyang is now available in more than 100 cities worldwide, including France, Italy, Spain, and Germany. We are international brands.
Media asks: Gwangyang motorcycles have been sold in the mainland for many years. How many users are there?
Li Zhicheng answer: Our product sales are about 20,000 units, 70% of large displacement vehicles, 40% of exports. At present, the sales of large displacement scooters are more than 6000, accounting for more than 50% of the entire market.
Media asked: What is the current position of Gwangyang among domestic motorcycle companies? What plans for the future?
Li Zhicheng answer: High-end brands, the positioning of future brands is high-end scooters. At present in the domestic scooter market, Japanese brands will not bring high-end technology. Gwangyang will continue to invest in higher-end products, and we believe that Gwangyang will get better and better.
Media asks: What is the function of NOODOE system?
Ke Shengfeng A: When we are connected to the Internet, we take a different path from others. We used a different way to design this intelligent network. We are developing the intelligent network purely from the needs of motorcyclists when moving, and the needs of daily life.
Our intelligent networking is actually a cloud service platform. We can add new features at any time. You only need to use the APP. This is also the world's first for motorcycles. It is hoped that within 5 years, noodoe intelligent network can be deployed on all models.
There is a unit in the company called the Prophet Institute, whose main job is to know the needs of consumers in advance and then meet them. In fact, consumer demand is also dynamic. We felt that the demand was met yesterday, but the times are advancing, and the consumer needs have been changing. How can we keep up with the times, or even lead the times, and lead the development of the industry? Things to do.
Media asked: Now haze and environmental pollution are the focus of social attention. What new actions does Gwangyang have in environmental protection? Will electric motorcycles also be available?
Ke Shengfeng answered: Gwangyang launched electric cars in Taiwan 20 years ago. Gwangyang is a leader in environmental protection. We have reserved a lot of electric products in our products. We have a brand in Europe that makes high-end electric cars.
Electric motorcycles will soon usher in a period of growth, but now battery technology is limiting the market. We will launch more heavyweight products next year.
Media Q: From the perspective of Internet development in mainland China, scale is a very powerful effect. Does noodoe consider opening up to other consumers, is there any thinking in this direction?
Ke Shengfeng A: Everyone saw the introduction of Gwangyang. We have many partners and we are all open minded. Our most important task is to provide products to consumers, and to cooperate with experts in various fields around the world. We will focus on hardware development. In the software field, we will try to cooperate.
Media asks: Gwangyang ’s cars, whether made in Taiwan or Changzhou, are more expensive than other domestic brands, and even more expensive than domestic Japanese brands. What do you think of this?
Ke Shengfeng A: As a global front-line brand, we have to occupy a place. We are not going to compare with others, we hope that we are an important brand.
We hope to be mid-to-high-end in each field. The expensive price is not the reason for the difficulty of survival. Instead, he and he will say that we have characteristics and features. These consumers think that this thing is good for me, and this is the way we will go around the world in the future.
Media asked: I want to know, what kind of vision did Changzhou have in the later period of Guangyang?
Li Zhicheng answer: Changzhou Gwangyang will have a new project next year. We hope to achieve 2 billion in the next few years. We are now 800 million and hope to exceed 2 billion in the future. This is our commitment.
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